Reid Ferry is an Ottawa-born magician and mentalist, currently based in Toronto, Canada. His journey into the world of magic began over 15 years ago when his grandfather showed him his first card trick, sparking a lifelong passion. Since then, Reid has dedicated himself to mastering the art and passing on his knowledge to aspiring magicians, helping them refine their skills and elevate their performances.

Reid’s love for magic initially grew from card magic, where he spent over a decade studying sleight-of-hand techniques and card magic theory. As his journey progressed, he fell in love with mentalism and made it his goal to seamlessly combine the two disciplines. This fusion of card magic and mentalism has become his signature style, showcasing his ability to innovate while eliciting the strongest possible reactions from his audience.

These days, Reid focuses on performing and assisting magicians worldwide through his lectures and private lessons. His expertise spans card magic, mentalism, and performance, making him a sought after mentor. Reid also invests a great deal of time in sharing his theories, teachings, and street performances for free on his YouTube channel, providing an invaluable learning tool for magicians of all levels.

Reid’s performance style is elegant, organic, and impactful, all while maintaining a minimal approach to his magic and mentalism. He has mastered the art of blending card magic with mentalism in a way that preserves the essence and power of each, specializing in close-up performances that use minimal props yet deliver hard-hitting, unforgettable experiences.

In his “Mental Minimalism” lecture, Reid presents a unique approach to mentalism that strips down the art to its most essential elements. His lecture emphasizes hard-hitting, practical routines that rely on minimal props to create maximum impact. His approach shows how card magic techniques can be used not just as an accessory but as an integral part of a mentalism routine. Reid will teach his work on several topics, including his universal billet work system, original card magic and mentalism effects, propless mentalism, the power of cold reading, the keys to the one-ahead principle, and much more. Reid’s material is designed to make mentalism accessible to all while preserving the feeling of genuine mind reading. Whether you are a magician looking to incorporate mentalism into your act or a mentalist wanting to level up your skills, this lecture will offer invaluable insights into making your performances more efficient, direct, and impossible to forget. This is a must-attend lecture for any performer looking to elevate their close-up magic with a minimalistic yet powerful approach to mentalism.